Asian Journal Of Professional Ethics & Management Asian Journal Of Professional Ethics & Management The Asian Journal of Professional Ethics & Management was started in 2009 by Dr.C.G.Krishnadas Nair, former Chairman, HAL and presently Chancellor, Jain University, Bangalore. The guiding lights of the initiative were Justice M.N.Venkatachaliah (former Chief Justice of the Supreme Court of India), and late Prof.N.S.Ramaswamy (Founder Director, IIMBangalore and National Professor – Management). The Journal’s focus is instilling and promoting moral and ethical values in all walks of life, particularly among Working Professionals. Articulations and articles from high echelon of writers to young working professionals and scholars who make use of the journal pages for presentation of their project studies, are a regular feature in the Journal. While the Journal is working to steadily expand its reader base, its primary objective is to spread and kindle the truth that adhering to Ethical & Moral values ends up in a WIN-WIN position for one and all – for the working professional, for the share holders and stake holders, for the society and for the nation at large. It also works as a self-defensive mechanism against falling prey to pressures or natural human temptations.